Our values · Not Just a Pretty Curve

Not Just a Pretty Curve: why Semi is a semicircle

The world has plenty of bars, balls and bites. I wanted a shape that tells the seed cycling story at a glance, so I made it a semicircle and called it Semi.

  • One half of your cycle

    At any moment, you're in one half of your monthly cycle. Each Semi is one half too: Purple for the first, Pink for the second.

  • Two halves, one circle

    Put a Purple and a Pink Semi together and they make a full circle: your whole month, in two simple steps.

  • No “semi” effort

    The name is also a gentle nudge. Seed cycling is about both halves, month after month, so the habit is what matters most.

So yes, it's a shape

It's also our whole idea, in the palm of your hand.

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Made to fit your day, and your bag

A bar shaped for easy, everyday eating, at your desk, on the go or with your evening chai.

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