Why a Semi-Circle? It Was Intentional.

In designing our product, we knew one thing for sure: the shape had to be as smart as the formula inside it. The world has enough bars, balls, and cubes. We wanted a design with a purpose.

 

We landed on the semicircle and named it "Semi." It's a name and a shape that tells our entire story.

 

• It Represents Your Current Phase. At any point in time, you are in one-half of your monthly cycle. The semi-circle is a perfect visual representation of this—a powerful piece of a bigger, continuous picture. It honours exactly where you are today.

• It Creates a Whole. Our protocol is composed of two synergistic phases: the Purple phase and the Pink phase. Together, the two Semis form a complete circle, symbolizing the full 28 day regimen required to achieve true balance and see results.

• It’s a Commitment. The name is also a direct reminder: you can't get whole results with a "semi" effort. The shape signifies that nourishing only half of your cycle means your body is left without the support it needs to recover and regulate. Committing to both halves is essential.

 

So yes, it's a shape. But it's also our philosophy, made tangible. It’s an intelligent and beautiful part of your daily ritual, designed to remind you of the complete and powerful cycle you are nurturing.